Co-creation,
craft,
community.

Co-creation,
craft,
community.

Where It Began

I have always been drawn to the kimono. Over years of travelling I collected them - always searching for the perfect weight, the right drape, the shape that feels like a gentle hug. 

Somewhere along the way, collecting became dreaming, and dreaming became a desire to make the perfect kimono. Not just another beautiful object, but something with a story woven into every thread.

That question led me to a rural village in Rajasthan, India and to a group of extraordinary women who would change everything about what it means to create something with beauty, but more importantly, with meaning.

Saheli Women

Saheli (meaning girlfriend club) is an all-female artisan collective founded in 2015 by Madhu Vaishnav with five women, a shared vision, and $100. Today it is home to over 70 artisans, 87% of whom are the primary breadwinners for their families. Women who, without this work, might be facing hard labour in mines or cotton fields.

Saheli (meaning girlfriend club) is an all-female artisan collective founded in 2015 by Madhu Vaishnav with five women, a shared vision, and $100. Today it is home to over 70 artisans, 87% of whom are the primary breadwinners for their families. Women who, without this work, might be facing hard labour in mines or cotton fields.

Saheli was born from a desire to create not just beautiful garments, but a platform for women's voices. Madhu's mission is to celebrate the resilience, creativity, and stories of women who are powerfully transforming their own lives and their communities through the art of making.

What began with sewing machines brought as marriage dowries has become something quietly revolutionary. Because when women earn, everything shifts. Girls stay in school longer. Women marry later, contribute more, and ripple outward in ways that can't easily be measured.

Saheli pays artisans at least 50% above the local average, runs the only female health clinic in the village, sponsors the education of every artisan's daughter, and holds regular workshops on human rights, financial literacy, and menstrual health. It is a community as much as an atelier.

When I visited, something happened that needed no translation. Despite the language barrier between us, there was an immediate warmth, soul to soul, and I knew this was the partnership that would bring the kimono dream to life.

"We want you to hear our voices. We have a voice and I would like it if people and brands help us to reach out and use it, sharing our thoughts rather than simply holding a flyer for a photograph. I would like the world to know about the strong ladies who change their lives through fashion, and how these beautiful women bring a positive connotation to the clothing – empowering the maker and the wearer at the same time. At the end of the day, when the clothes are made with love then they can be worn with confidence."

"We want you to hear our voices. We have a voice and I would like it if people and brands help us to reach out and use it, sharing our thoughts rather than simply holding a flyer for a photograph. I would like the world to know about the strong ladies who change their lives through fashion, and how these beautiful women bring a positive connotation to the clothing – empowering the maker and the wearer at the same time. At the end of the day, when the clothes are made with love then they can be worn with confidence."

Madhu Vaishnav, Founder

The Practice: Eco Printing on Silk

The Practice:
Eco Printing on Silk

Each kimono begins with natural silk and the land itself. Using an ancient dyeing technique called eco printing, pigment is drawn directly from plants, marigold, rose, henna, sappan wood, onion skin pressed into the fabric and fixed with heat. No two pieces are identical.

The marks left behind are the marks of nature: unpredictable, unrepeatable, alive.

In a world that produces over 80 billion new garments a year, most coloured with chemicals dumped into waterways, this feels like a quiet act of resistance. A return to something slower, more honest, more deeply connected to the earth it came from.

A Garment as Ritual

These kimonos are not meant to hang unworn. They are made to be lived in, pulled on for morning practice, worn at dusk with warm tea, draped over your favourite lingerie or wrapped around you on a balmy evening.

Each one carries the hands that made it. Each is a thread of connection, between you and the woman who stitched it, between the fabric and the flowers that coloured it, between slowness and the world we are trying to return to.

These kimonos are a celebration of the women that make them. Every piece, a remembrance that there is another way to create, that something made with care can give more than it takes.